Wisconsin
10 votes
Kerry - 1 point
The last time this state voted Republican...
... Michael Jackson's hair ignited during a Pepsi commercial.
Race
- Overwhelmingly white
- Small African-American population
- Small Latino population
Fifty-two percent of Caucasians supported Bush. It was the ten
percent of non-whites, mostly African-Americans, that handed
the state to Kerry - barely.
Age
30-44 - Bush
Everybody else - Kerry
One of Kerry's banes nationwide was the 30-44 group and it was
against him here as well. However, its strength was counteracted
by a hefty win among young voters and a very narrow advantage
among over 45 voters.
Economics
Below $50,000 - Kerry
Above $50,000 - Bush
Pretty much the standard story here. Kerry's support heaviest at
the bottom weakening gradually and then shifting to Bush in the
middle class. Above $150,000, it becomes a Bush landslide but
Kerry's capturing the lower middle class - something he failed to
do in many states - sealed the deal for him.
Politics
- Average partisanship
- Slight Republican tilt
- Above average Democratic loyalty
- Average Republican loyalty
- Independents tilt slightly Democratic
This is a Democratic success story - a narrow win in a state with
a GOP advantage. Only in two other states did a similar dynamic
occur:
New Hampshire and Oregon. (By contrast Republicans
stole five such states from the Democrats.) The trick here was
Democratic loyalty that actually outpaced the GOP plus the
independents went for Kerry by eight points. It was enough -
barely - to overcome the Republican margin.
Ideology
- Large conservative tilt
A 12-point conservative tilt - pretty near the national average - is
not the disaster it would seem since conservative loyalty is lower
and the moderates prefer Kerry by 12.
Religion
- Predominantly Protestant
- Large Catholic population
Protestants represent about half the population, Catholics about
a third. While Protestants preferred Bush by 19 points, a light
majority of Catholics managed to give Kerry the breathing room
he needed. Vote was pretty typical of the Upper Midwest in this
regard with the Protestants being a bit more Republican than
usual.
Demographics
- Predominantly suburban
- Large rural population
- Sizable urban population
The urban population here may only represent a quarter of the
electorate but it was decisive. Kerry won 61% of the vote here led
by the urban core of Milwaukee. The outlying parts of Milwaukee
went heavily for Bush. He won 52% of the suburban vote - about
what he got nationally. But Bush's rural vote was much weaker
than nationally. He won it but only by nine points, allowing Kerry's
victory to stand.
Other factors
At 54% Bush's marks are extraordinarily high here for a state
which Kerry won. Ditto for the 53% approval rating for the war.


The Land of the Blue
Where centrism and progressivism meet