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| Wisconsin |
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| 10 votes |
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| Kerry - 1 point |
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| The last time this state voted Republican... |
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| ... Michael Jackson's hair ignited during a Pepsi commercial. |
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| Race |
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| - Overwhelmingly white - Small African-American population - Small Latino population |
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| Fifty-two percent of Caucasians supported Bush. It was the ten percent of non-whites, mostly African-Americans, that handed the state to Kerry - barely. |
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| Age |
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| 30-44 - Bush Everybody else - Kerry |
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| One of Kerry's banes nationwide was the 30-44 group and it was against him here as well. However, its strength was counteracted by a hefty win among young voters and a very narrow advantage among over 45 voters. |
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| Economics |
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| Below $50,000 - Kerry Above $50,000 - Bush |
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| Pretty much the standard story here. Kerry's support heaviest at the bottom weakening gradually and then shifting to Bush in the middle class. Above $150,000, it becomes a Bush landslide but Kerry's capturing the lower middle class - something he failed to do in many states - sealed the deal for him. |
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| Politics |
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| - Average partisanship - Slight Republican tilt - Above average Democratic loyalty - Average Republican loyalty - Independents tilt slightly Democratic |
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| This is a Democratic success story - a narrow win in a state with a GOP advantage. Only in two other states did a similar dynamic occur: New Hampshire and Oregon. (By contrast Republicans stole five such states from the Democrats.) The trick here was Democratic loyalty that actually outpaced the GOP plus the independents went for Kerry by eight points. It was enough - barely - to overcome the Republican margin. |
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| Ideology |
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| - Large conservative tilt |
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| A 12-point conservative tilt - pretty near the national average - is not the disaster it would seem since conservative loyalty is lower and the moderates prefer Kerry by 12. |
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| Religion |
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| - Predominantly Protestant - Large Catholic population |
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| Protestants represent about half the population, Catholics about a third. While Protestants preferred Bush by 19 points, a light majority of Catholics managed to give Kerry the breathing room he needed. Vote was pretty typical of the Upper Midwest in this regard with the Protestants being a bit more Republican than usual. |
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| Demographics |
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| - Predominantly suburban - Large rural population - Sizable urban population |
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| The urban population here may only represent a quarter of the electorate but it was decisive. Kerry won 61% of the vote here led by the urban core of Milwaukee. The outlying parts of Milwaukee went heavily for Bush. He won 52% of the suburban vote - about what he got nationally. But Bush's rural vote was much weaker than nationally. He won it but only by nine points, allowing Kerry's victory to stand. |
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| Other factors |
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| At 54% Bush's marks are extraordinarily high here for a state which Kerry won. Ditto for the 53% approval rating for the war. |
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