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| Ohio |
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| 20 votes |
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| Bush - 2 points |
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| The last time this state voted Democratic... |
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| ... the O.J. Simpson trial dominated the news. |
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| Race |
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| - Heavily white Significant African-American population |
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| Bush obtained 56% of the white vote. Kerry got 84% of the black vote. |
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| Age |
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| Youngest voters - Kerry Everybody else - Bush |
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| Not an unusual pattern. Kerry won the youth vote by 14 points. Bush won all the demographics over age 30, though his strongest support came from seniors. |
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| Economics |
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| Under $50,000 - Kerry Over $50,000 - Bush |
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| A fairly standard economic distribution picture. Kerry heavily dominated the lower classes, with his support slipping to a near tie in the lower middle class. From there up it was all Bush. |
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| Politics |
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| - Above average partisanship - Slight Republican tilt - Average Democratic loyalty - Above average Republican loyalty - Independents tilt significantly Democratic |
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| An important, if not particularly interesting picture. Democrats are outnumbered by five points here. Loyalty among Democrats is not bad at 90% but not as good as the Republicans at 94%. What makes it close is the independent vote which trends Democratic by 19 points. |
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| Ideology |
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| - Strong conservative tilt |
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| At 15 points there's a sizable conservative lilt to the state. But the moderates did support Kerry by 18 points. Both ideologies have roughly equal loyalty to party numbers. |
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| Religion |
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| - Protestant majority - Sizable Catholic population |
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| These numbers should be interesting but they aren't. Catholics and Protestants voted almost identically in the mid-50s for Bush. |
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| Demographics |
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| - Predominantly suburban - Sizable urban and rural populations |
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| Kerry took 58% of the urban vote with Bush getting 60% of the rural vote. Both represented about a quarter of the electorate. So the real battle was fought in the suburbs. Unfortunately, Kerry narrowly lost here and the margin was enough. Interestingly, Bush's rural support came primarily from outlying areas, not small towns which split evenly. Georgia and Iowa provide further examples of this split. Kerry's support was primarily in the north, in the Cleveland area especially. Southern and central areas were friendlier to Bush. |
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| Other factors |
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| The war and Bush both rank in the low-to-mid fifties in approval ratings. Not as unpopular as one might expect in a state where he only polled 51%. |
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