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| North Carolina |
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| 15 votes |
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| Bush - 12 points |
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| The last time this state voted Democratic... |
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| ... the Apple computer company was founded. |
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| Race |
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| - Heavily white - Sizable African-American population |
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| About a quarter of the population is black. The voting split was much the same as in other Southern states. Blacks picked Kerry overwhelmingly. Whites chose Bush by margins almost as big. |
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| Age |
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| Youngest voters - Kerry Everybody else - Bush |
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| Kerry won 56% of the youth vote. But Bush scored big margins in every other group, led by Kerry's nemesis, the 30-44 demographic. |
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| Economics |
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| Under $30,000 - Kerry Above $30,000 - Bush |
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| Just as in many other states Kerry did very well among the poor and working class, but beginning in the lower middle class Bush destroyed that advantage with huge margins in every group. This pattern was particularly sharp and particularly evident in the Old South states. |
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| Politics |
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| - High partisanship - Slight Republican tilt - Very poor Democratic loyalty - Excellent Republican loyalty - Independents tilt significantly Republican |
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| Another state that looks relatively good on paper and runs like an electoral disaster in practice. Republicans hold only a one-point margin on Democrats here. By contrast, Democrats overcame a seven-point deficit in New Hampshire. But in North Carolina, a 16% defection rate decimated the Democratic ranks, while 96% of Republicans backed Bush, a rate above even the Republican average and higher than Democratic loyalty in any Democratic state (excluding D.C.). With that on his side Bush didn't really need a knockout blow but the independents backed him anyway. |
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| Ideology |
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| - Huge conservative tilt |
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| Forty percent of North Carolinians are conservative versus a mere 17% who are liberal. Both have roughly the same defection rate. Moderates are evenly split between Bush and Kerry. |
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| Religion |
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| - Heavily Protestant - Small Catholic population |
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| There are a few Catholics here but they voted almost identically to the huge Protestant majority. |
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| Demographics |
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| - Predominantly rural - Large urban population - Sizable suburban population |
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| Bush managed to win every demographic group. Oddly, however his biggest win was not in the rural areas but in the suburban fifth of the population which he won by a much larger margin. Outside the Raleigh/Durham area Kerry fared poorly in most places. |
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| Other factors |
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| Fifty-four percent of respondents favored the Iraqi invasion. An even larger portion (57%) approve of Bush overall. |
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