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| New Jersey |
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| 15 votes |
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| Kerry - 7 points |
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| The last time this state voted Republican... |
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| ... Bruce Willis starred in the first "Die Hard" film. |
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| Race |
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| - Heavily white - Significant African-American population - Significant Latino population - Small Asian population |
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| As elsewhere, whites voted for Bush in New Jersey. But the eight point margin was not enough to overcome the 30 percent non-white population. Eighty-two percent of African-Americans supported Kerry, as did 59% of Asians and 56% of Latinos. |
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| Age |
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| Middle ranks - Bush Oldest and youngest voters - Kerry |
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| New Jersey seniors joined with their twentysomething grandchildren to swing the state to Kerry. But Boomers and older Gen Xers were less happy about it. Bush narrowly won ages 30-59. Iowa provides a similar dynamic. |
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| Economics |
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| Under $50,000 - Kerry Above $50,000 - heavily mixed |
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| Hard to pick out a distinct pattern here. Kerry certainly won the lower classes but at about $50,000, the gap narrows to a rough tie. Nothing strange there. But oddly, it widens again in the upper middle class to a Kerry lead, then above $100,000 it narrows to a tie again but approaching $200,000 Kerry again takes solid charge. This trend sharply reverses into a distinct Bush advantage above $200,000. And odd pattern. |
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| Politics |
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| - Average partisanship - Significant Democratic tilt - Average Democratic loyalty - Average Republican loyalty - Independents tilt significantly Democratic |
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| Republican loyalty is a bit higher here than Democratic but not by much. Certainly not enough to offset a eight-point Democratic advantage. The independents seal the deal by voting moderately Kerry. |
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| Ideology |
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| - Slight liberal tilt |
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| A rare state with a light left skew. Liberals also display better party loyalty here and the moderates showed a partiality to Kerry. |
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| Religion |
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| - Predominately Catholic - Large Protestant population - Small Jewish population |
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| A rare state with a Catholic plurality. As a rule in most areas, Catholics were friendlier (or at least less hostile) to Kerry than Protestants. But in a few states, often in the Northeast, this was not the case. Fifty-eight percent of Catholics supported Bush in New Jersey. Meanwhile, New Jersey was one of only six states where the Protestant vote went to Kerry. Check out New York, Connecticut, Delaware and especially Maryland for references. |
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| Demographics |
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| - Overwhelming suburban population |
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| New Jersey is 97% suburbs. |
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| Other factors |
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| Disagreement with both Bush and the war are significant. |
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