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Nevada
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5 votes
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Bush - 3 points
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The last time this state voted Democratic....
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... Will Smith starred in "Independence Day".
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Race
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- Heavily white - Significant Latino population - Small African-American population
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Whites backed Bush by 12 points but that is a surmountable deficit. It just didn't quite come together. Eighty-six percent of blacks voted for Kerry, along with 60 percent of Hispanics. It just wasn't enough.
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Age
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Youngest voters - Kerry Everybody else - Bush
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Twentysomethings gave Kerry a double digit boost. However, older age groups gave Bush lighter majorities outweighing the youth vote.
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Economics
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Under $50,000 - Kerry Over $50,000 - Bush
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A fairly standard economic model. Under $30,000 the ballots fell heavily for Kerry but his margins shriveled in the lower middle class and reversed above that. The richest four percent of voters elected Bush by a 3-1 margin.
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Politics
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- Average partisanship - Slight Republican tilt - Average Democratic loyalty - Good Republican loyalty - Independents tilt significantly Democratic
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For the record Republicans outnumber Democrats here 39% to 35% but that's not unbeatable, especially since independents voted Kerry by 12 points. The margin however re-widens a bit when one looks at loyalty numbers. Ninety-three percent of Republicans voted for their man versus 90% of Democrats. These aren't terrible numbers, especially for a western state, but any lower Democratic loyalty is fatal in a state with a slim Republican plurality.
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Ideology
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- Large conservative tilt
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Sixteen point advantage for cons. The good news? Moderates vote for Kerry by 12 and liberals are a little more loyal to the Democratic Party than conservatives are to the GOP.
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Religion
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- Protestant majority - Sizable Catholic population - Small Jewish population
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Important religious divisions here. Bush received a clear mandate from the Protestants at 61% but it was Kerry taking the Catholic vote by five points. A small Jewish population added to that making it close.
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Demographics
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- Majority urban - Large suburban population - Significant rural population
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Unusually, most of Nevada is urban. Meanwhile the suburbs, normally vaguely unfriendly territory for a Democrat split even. This would seem to bode well for Kerry but his urban majority was rather light at 53%. At the same time, the rural areas, despite being vastly outnumbered supported Bush at an even higher rate than the national average.
About two-thirds of the population is in the Las Vegas area. Kerry captured only a thin margin there. It was not enough to offset the rural vote.
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Other factors
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Both Bush and the war poll at about 53% here.
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