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Missouri
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11 votes
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Bush - 7 points
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The last time this state voted Democratic....
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... the FBI arrested the Unabomber.
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Race
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- Overwhelmingly white - Small African-American population
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Whites voted Bush by 15 points. Blacks voted Kerry by 80.
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Age
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Youngest voters - slightly Kerry Everybody else - Bush
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A small Kerry advantage among twentysomethings. Bush actually peaks however in the next highest age group (30-44) at 13 points. Beyond that he wins all the age groups but his support drops steadily reaching only five points among seniors. Interesting dynamic here.
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Economics
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Poor, working, lower middle classes - Kerry Above that - Bush
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A more interesting dynamic here than would meet the eye. In many states, Kerry's support starts strong at the bottom and then drops as one goes further up the economic ranks. That appears to be the case here but in fact it is more complicated. Kerry's support is actually strongest in the working class where he wins by a decisive 12 points. However the poor and lower middle classes on either side are nearly dead even. Bush then begins to dominate as we move into the core of the middle ranks and higher. Oddly, though there is a drop off in his support above $150,000, an unusual occurrence seen in a few other states.
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Politics
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- Average partisanship - Slight Republican tilt - Below average Democratic loyalty - Excellent Republican loyalty - Independents tilt slightly Republican
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This one is death by a thousand paper cuts. Partisanship is almost dead even here. Republicans have a tiny one-point advantage. That tiny advantage is padded by a solid 95% loyalty rate for Republicans and further helped by a less impressive 89% loyalty rate for Democrats. Meanwhile, the independent vote puts Bush ahead by six points. None of this is in itself damning. But put it together and you have a sizable GOP advantage.
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Ideology
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- Large conservative tilt
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The fairly even party numbers mask a more stark 17-point advantage for conservatives over liberals. Unexpectedly however, liberal party loyalty is actually a bit better than conservative.
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Religion
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- Protestant majority - Sizable Catholic population
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The Protestants here voted for Bush easily - well over 60%. But the Catholics put up a little more of a fight. They split almost even.
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Demographics
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- Majority suburban - Large rural population - Significant urban population
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Urban denizens in Missouri voted for Kerry by a whopping 39 points. But that's only about 16% of the population. The suburbs make up half the state and went lightly for Bush. He took about 52% of the vote there. The death blow to the Kerry camp was in the rural third of Missouri, where Bush scored two-thirds of the vote.
Kerry's biggest advantage was the urban core of St. Louis which voted 84% in his favor. But this represents only a little more than one-twentieth of the vote. About half the state's vote came from the St. Louis suburbs and the Kansas City area both of which gave Kerry very small advantages. But this support was not near enough to counter a solid wall of red from the outstate vote. In contrast to the national average, Bush's vote in small towns was actually higher than his general rural vote.
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Other factors
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Fifty-four percent approve of both Bush and the war.
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